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Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco
Livre
Edité par Wiley-Blackwell - 2017
"Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication"--Publisher's website
The connectivity between research, writing, and design. Writing technical, persuasive, and news communication. Communication design. Creative research methods. Design tools. Marketing projects. Advertising projects. Public relations projects. Social media for marketing, advertising, and public relations.
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