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Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco

Livre

DiMarco, John. Auteur

Edité par Wiley-Blackwell - 2017

"Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication"--Publisher's website

The connectivity between research, writing, and design. Writing technical, persuasive, and news communication. Communication design. Creative research methods. Design tools. Marketing projects. Advertising projects. Public relations projects. Social media for marketing, advertising, and public relations.

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