Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2022 - Fourth edition.

La quatrième de couverture indique : "Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex pr...

Principles & practice of marketing / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2006

Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | Abell, Derek F (1938-....). Auteur | 1979

Marketing management : knowledge and skills / J. Paul Peter, James H. Donne...

Livre | Peter, J. Paul. Auteur | 2004 - 7e éd.

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe

Livre | Hiam, Alexander. Auteur | 1992