Global marketing management / Warren J. Keegan

Livre | $i | Keegan, Warren J.. Auteur | 2002 - 7th ed.

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | $i | Abell, Derek F (1938-....). Auteur | 1979

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert ...

Livre | $i | Kerin, Roger A. (1947-....). Auteur | 2010 - 12th ed.

Foundations of strategic marketing management. Financial aspects of marketing management. Marketing decision making and case analysis. Opportunity analysis, market segmentation, and market targeting. Product and service strategy a...

Strategic marketing problems : cases and comments / Roger A. Kerin,... Robe...

Livre | $i | Kerin, Roger A. (1947-....). Auteur | 2013 - 13th ed.

International marketing strategy : analysis, development and implementation...

Livre | $i | Doole, Isobel (1954-....). Auteur | 2008 - Fifth edition

Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | $i | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...