Afficher la couverture 'Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson | Kerin, Roger A. (1947-....). Auteur' en grand format
/5

0 avis

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

Livre

Kerin, Roger A. (1947-....). Auteur | Peterson, Robert Allen (1944-....). Auteur

Edité par Prentice Hall. Upper Saddle River (N.J.) - 2010 - 12th ed.

Foundations of strategic marketing management. Financial aspects of marketing management. Marketing decision making and case analysis. Opportunity analysis, market segmentation, and market targeting. Product and service strategy and brand management. Integrated marketing communication strategy and management. Marketing channel strategy and management. Pricing strategy and management. Marketing strategy reformulation : the control process. Global marketing strategy.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

Strategic marketing problems : cases and comments / Roger A. Kerin,... Robe...

Livre | $i | Kerin, Roger A. (1947-....). Auteur | 2013 - 13th ed.

Du même sujet

Strategic marketing problems : cases and comments / Roger A. Kerin,... Robe...

Livre | $i | Kerin, Roger A. (1947-....). Auteur | 2013 - 13th ed.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donne...

Livre | $i | Peter, J. Paul. Auteur | 2004 - 7e éd.

Global marketing management / Warren J. Keegan

Livre | $i | Keegan, Warren J.. Auteur | 2002 - 7th ed.

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | $i | Abell, Derek F (1938-....). Auteur | 1979

Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | $i | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...

International marketing strategy : analysis, development and implementation...

Livre | $i | Doole, Isobel (1954-....). Auteur | 2008 - Fifth edition

Chargement des enrichissements...