Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Marketing essentials / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studie...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition

Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwic...

Livre | Jobber, David (1947-). Auteur | 2020 - Ninth edition

La 4è de couv. indique : "The ninth edition of McGraw-Hill s leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside...

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2007 - 5ème éd.

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2010 - 6ème édition

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2004 - 4th edition

Business marketing : connecting strategy, relationships, and learning / F. ...

Livre | Dwyer, F. Robert. Auteur | 2006 - 3rd ed.

International business strategy : rethinking the foundations of global corp...

Livre | Verbeke, Alain (1960-....) - professeur de gestion. Auteur | 2009