Principles & practice of marketing / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2006

Marketing essentials / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studie...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition

Les plans marketing : comment les établir ? : comment les utiliser ? / Malc...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2004

Good to great : why some companies make the leap... and others don't / Jim ...

Livre | Collins, James Charles (1958-....). Auteur | 2001

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon...

Livre | Dibb, Sally. Auteur | 2008

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sec...

Valuation : measuring and managing the value of companies : [University Edi...

Livre | Koller, Tim. Auteur | 2020 - 7e édition

"Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its s...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010