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Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.,....

Livre | 2003 - 4th ed.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., ...

Livre | 2011 - 7th ed.

Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2008 - 6th edition

Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2013 - Eight Edition

Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2010 - Seventh edition