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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr

Livre

Mullins, John W.. Auteur | Walker, Orville C.. Auteur | Boyd, Harper W. - Jr.. Auteur

Edité par McGraw-Hill. New York - 2008 - 6th edition

Autres documents dans la collection «McGraw-Hill/Irwin series in marketing.»

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