Marketing essentials / Jim Blythe

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Marketing essentials / Jim Blythe

Livre

Blythe, Jim (1951-....). Auteur

Edité par Butterworth-Heinemann. [S.l.] - 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along

Note

La couv. porte en plus: "+extra online support at:: www.marketingonline.co.uk", "Professional certificate in Marketing"

Langue: anglais
Description physique: 1 vol. (vi-180 p.) ; ill., couv. ill. en coul. ; 25 cm

Date de publication: 2010
Mention d'édition: [2nd ed.]

Collection: The official CIM coursebook

ISBN: 978-0-08-096624-3 ; 0-08-096624-1

Sujets

Domaine(s)

Sciences économiques et Gestion > Gestion et Marketing

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