Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Strategic marketing : an applied perspective / Karel Jan Alsem

Livre | Alsem, K. J. | 2007

"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thor...

Marketing for entrepreneurs : concepts and applications for new ventures / ...

Livre | Crane, Frederick G. Auteur | 2022 - Third edition.

A framework for marketing management / Philip Kotler,... [et] Kevin Lane Ke...

Livre | Kotler, Philip (1931-....). Auteur | 2016 - Sixth Edition

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | Abell, Derek F (1938-....). Auteur | 1979

Marketing management : knowledge and skills / J. Paul Peter, James H. Donne...

Livre | Peter, J. Paul. Auteur | 2004 - 7e éd.