Marketing management / [Philip Kotler, Kevin Lane Keller]

Livre | Kotler, Philip (1931-....). Auteur | 2006 - 12e édition [française]

Marketing management / Philip Kotler,... Kevin Lane Keller,...

Livre | Kotler, Philip (1931-....). Auteur | 2009 - 13th ed.

Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady... [...

Livre | Kotler, Philip (1931-....). Auteur | 2009 - [1re édition européenne]

Marketing management : a strategic, decision-making approach / John W. Mull...

Livre | 2005 - 5th ed.

Strategic marketing : an applied perspective / Karel Jan Alsem

Livre | Alsem, K. J. | 2007

"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thor...

Marketing for entrepreneurs : concepts and applications for new ventures / ...

Livre | Crane, Frederick G. Auteur | 2022 - Third edition.

Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2010 - Seventh edition

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.,....

Livre | 2003 - 4th ed.