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Pt. 1. Marketing Strategy. Chap. 1. Market-led strategic management. Chap. 2. Strategic marketing planning. Pt. 2. Competitive Market Analysis. Chap. 3. The changing market environment. Chap. 4. Customer analysis. Chap. 5. Competi...

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Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2022 - Fourth edition.

La quatrième de couverture indique : "Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex pr...

Ethnic marketing : accepting the challenge of cultural diversity / Guilherm...

Livre | Pires, Guilherme Dias. Auteur | 2005

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F....

Livre | Hooley, Graham J.. Auteur | 2008 - 4th edition

Pt. 1. Marketing Strategy. Chap. 1. Market-led strategic management. Chap. 2. Strategic marketing planning. Pt. 2. Competitive Market Analysis. Chap. 3. The changing market environment. Chap. 4. Customer analysis. Chap. 5. Competi...

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Marketing / Paul Baines, Chris Fill, Sara Rosengren

Livre | Baines, Paul (1973-....). Auteur | 2017 - 4h edition.