Marketing / Paul Baines, Sara Rosengren, Paolo Antonetti

Livre | Baines, Paul (1973-....). Auteur | 2022 - 6th edition

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society...

Corporate reputation : brand and communication / Stuart Roper, Chris Fill

Livre | Roper, Stuart. Auteur | 2012

Marketing communications : discovery, creation and conversations / Chris Fi...

Livre | Fill, Chris. Auteur | 2016 - 7th edition

La 4e de couv. indique : "This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With con...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2022 - Fourth edition.

La quatrième de couverture indique : "Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex pr...

Intelligent marketing : employing new-age technologies

Livre | Kumar, V.. Auteur | 2021

Gestion commerciale des entreprises / par André Micallef,...

Livre | Micallef, André. Auteur | 1973

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | Abell, Derek F (1938-....). Auteur | 1979

Marketing channel strategy : an omni-channel approach / Robert W. Palmatier...

Livre | Palmatier, Robert W. (1960-....). Auteur | 2020 - Ninth edition.

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketin...

Marketing strategy and competitive positioning / Graham Hooley, Brigitte Ni...

Livre | Hooley, Graham J.. Auteur | 2020 - Seventh edition.