Customer relationship management : a databased approach / V. Kumar,... Wern...

Livre | Kumar, V.. Auteur | 2006

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, co...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2022 - Fourth edition.

La quatrième de couverture indique : "Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex pr...

Marketing / Paul Baines, Chris Fill, Sara Rosengren

Livre | Baines, Paul (1973-....). Auteur | 2017 - 4h edition.

Gestion commerciale des entreprises / par André Micallef,...

Livre | Micallef, André. Auteur | 1973

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | Abell, Derek F (1938-....). Auteur | 1979

Marketing channel strategy : an omni-channel approach / Robert W. Palmatier...

Livre | Palmatier, Robert W. (1960-....). Auteur | 2020 - Ninth edition.

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketin...

Marketing strategy and competitive positioning / Graham Hooley, Brigitte Ni...

Livre | Hooley, Graham J.. Auteur | 2020 - Seventh edition.