Financial accounting and reporting : a global perspective / Hervé Stolowy, ...

Livre | Stolowy, Hervé (19..-....). Auteur | 2024 - Seventh edition.

The definitive guide to strategic content marketing : perspectives, issues,...

Livre | Џамић, Лазар (1960-....). Auteur | 2018

"Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for wha...

Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick

Livre | Chaffey, Dave (1963-....). Auteur | 2016 - 6th edition

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Dig...

Contemporary issues in digital marketing / edited by Outi Niininen

Livre | Niininen, Outi. Éditeur scientifique | 2022

La quatrième de couverture indique : "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned e...

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawa...

Livre | Kotler, Philip (1931-....). Auteur | 2017

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...