0 avis
Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay
Livre
Edité par South-Western Cengage Learning. Mason, OH - 2013 - 3rd edition
Internet marketing as part of the marketing communications mix. The internet value chain. Business models and strategies. The direct response and database foundations of internet marketing. Online branding and video marketing. Display advertising and other customer acquisition techniques. Email marketing to build consumer and business relationships. Search marketing: SEO and PPC. Social media marketing. Lead generation and conversion in B2B markets. Customer relationship development and retention marketing. Developing and maintaining effective websites. Customer service and support in web space. Measuring and evaluating web marketing programs. Social and regulatory issues: privacy, security, and intellectual property. Mobile marketing and related developments.
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même sujet
