Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick

Livre | Chaffey, Dave (1963-....). Auteur | 2016 - 6th edition

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Dig...

Contemporary issues in digital marketing / edited by Outi Niininen

Livre | Niininen, Outi. Éditeur scientifique | 2022

La quatrième de couverture indique : "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned e...

Digital marketing strategy : an integrated approach to online marketing / S...

Livre | Kingsnorth, Simon. Auteur | 2022 - 3rd edition

Marketing tactique : actionnez les bons leviers pour démultiplier vos vente...

Livre | Drouet, Kevin (19..-....) - responsable marketing digital. Auteur | 2022

"Le développement des technologies numériques a conduit à l'émergence de nouvelles théories, d'outils novateurs et de bonnes pratiques dans le domaine du marketing. Autant de leviers puissants à portée de main, mais encore ...

Internet marketing : integrating online and offline strategies / Mary Lou R...

Livre | Roberts, Mary Lou. Auteur | 2013 - 3rd edition

Internet marketing as part of the marketing communications mix. The internet value chain. Business models and strategies. The direct response and database foundations of internet marketing. Online branding and video marketing. Dis...