Digital marketing excellence : planning, optimizing and integrating online ...

Livre | Chaffey, Dave (1963-....). Auteur | 2017 - 5th edition

Marketing digital / Ouidade Sabri, Nadr El Hana, Elie Sic-Sic

Livre | Sabri, Ouidade (1979-....). Auteur | 2021

La 4e de couv. indique : "Le digital est la composante incontournable d'un plan marketing réussi. Cet ouvrage, écrit par des experts du digital, propose une vision exhaustive des nouveaux défis et nouvelles pratiques dans ce do...

Digital marketing excellence : planning, optimizing and integrating online ...

Livre | Chaffey, Dave (1963-....). Auteur | 2023 - Sixth edition

E-marketing strategy / Ian Chaston

Livre | Chaston, Ian (1944-....) - professeur de gestion. Auteur | 2001

Platform revolution : how networked markets are transforming the economy an...

Livre | Parker, Geoffrey G.. Auteur | 2016

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new for...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...