Consumer behavior / Leon G. Schiffman, Joe Wisenblit

Livre | Schiffman, Leon G.. Auteur | 2019 - 12ème édition, global edition.

Consumer behaviour : a european outlook / Leon G. Schiffman,... Leslie Laza...

Livre | Schiffman, Leon G.. Auteur | 2008 - 9th european edition

Consumer behavior : global edition / Leon G. Schiffman, Leslie Lazar Kanuk

Livre | Schiffman, Leon G.. Auteur | 2010 - 10th edition, Global ed.

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Interpretive consumer research : paradigms, methodologies & applications / ...

Livre | 2000

Emotional branding : the new paradigm for connecting brands to people / by ...

Livre | Gobé, Marc (19..-....). Auteur | 2001

Comportements du consommateur : concepts et outils / Denis Darpy, Pierre Vo...

Livre | Darpy, Denis (1963-....). Auteur | 2003

Research in consumer behavior. Vol. 10 / edited by Russell W. Belk

Livre | 2006 - 1st ed.

Consumer behaviour / Isabelle Szmigin and Maria Piacentini

Livre | Szmigin, Isabelle (19..-....). Auteur | 2018 - 2e édition

La 4è de couv. indique : "The ideal introduction to consumer behaviour offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout...