Consumer insights : findings from the behavioral research / Joseph W. Alba, editor

Livre

Edité par Marketing Science Institute. Cambridge, MA - 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption.

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