The practice of research : how social scientists answer their questions / S...

Livre | Khan, Shamus Rahman (19..-....). Auteur | 2014

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

Livre | Schiffman, Leon G.. Auteur | 2000 - Seventh edition

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Why people buy things they don't need : understanding and predicting consum...

Livre | Danziger, Pamela N.. Auteur | 2004

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...