Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Consumer behaviour / Ray Wright

Livre | Wright, Ray (1942-). Auteur | 2006

Cycles de vie et générations / Denis Kessler,... et André Masson,..., Eds

Livre | 1985

The age of surveillance capitalism : the fight for a human future at the ne...

Livre | Zuboff, Shoshana (1951-....). Auteur | 2019

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.The heady...

Comportements du consommateur : concepts et outils / Denis Darpy, Pierre Vo...

Livre | Darpy, Denis (1963-....). Auteur | 2003

Consumer behavior and marketing strategy / J. Paul Peter,... Jerry C. Olson...

Livre | Peter, J. Paul. Auteur | 2010 - 9th edition