Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Comportements du consommateur : concepts et outils / Denis Darpy, Pierre Vo...

Livre | Darpy, Denis (1963-....). Auteur | 2003

Consumer behaviour / Isabelle Szmigin and Maria Piacentini

Livre | Szmigin, Isabelle (19..-....). Auteur | 2018 - 2e édition

La 4è de couv. indique : "The ideal introduction to consumer behaviour offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout...

Advanced introduction to consumer behavior analysis / Gordon Foxall, ...

Livre | Foxall, Gordon R (1949-....). Auteur | 2017

Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamo...

Livre | Solomon, Michael R. (1956-....). Auteur | 2013 - Fifth edition

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems fac...

Consumer behavior in Asia : issues and marketing practice / T.S. Chan

Livre | Chan, Tsang-sing (1950-). Éditeur scientifique | 2016