Brand design : construire la personnalité d'une marque gagnante / Marco Bas...

Livre | Bassani, Marco (19..-....). Auteur | 2008

The brand marketing book : creating, managing, and extending the value of y...

Livre | Marconi, Joe. Auteur | 2000

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

Livre | Schiffman, Leon G.. Auteur | 2000 - Seventh edition

Asian brand strategy : how Asia builds strong brands / Martin Roll

Livre | Roll, Martin. Auteur | 2006

Asian brand strategy : building and sustaining strong global brands in Asia...

Livre | Roll, Martin. Auteur | 2015 - 2nd edition revised and updated

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...