Generation Y in consumer and labour markets / Anders Parment

Livre | Parment, Anders. Auteur | 2012

Optimiser communication et publicité pour les PME-PMI / Hervé Ghannad

Livre | Ghannad, Hervé (1958-....). Auteur | 2004

Integrated advertising, promotion, and marketing communications / Kenneth E...

Livre | Clow, Kenneth E. (19..-....). Auteur | 2012 - 5th ed., Global ed.

Wait marketing : communiquer au bon moment, au bon endroit / Diana Derval

Livre | Derval, Diana (19..-....). Auteur | 2006

Marketing communications : a European perspective / Patrick De Pelsmacker, ...

Livre | De Pelsmacker, Patrick (1957-....). Auteur | 2007 - Fourth edition

Marketing communications : integrating online and offline, customer engagem...

Livre | Smith, Paul Russell (1957-....). Auteur | 2020 - Seventh edition.

La quatrième de couverture indique : "The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos...