Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

Livre | Schiffman, Leon G.. Auteur | 2000 - Seventh edition

Why people buy things they don't need : understanding and predicting consum...

Livre | Danziger, Pamela N.. Auteur | 2004

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Les études de marché : comprendre le client / François Laurent

Livre | Laurent, François (1954-....). Auteur | 2001

Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis

Livre | Hoyer, Wayne D.. Auteur | 2004 - 3rd ed.

Consumer behaviour / Ray Wright

Livre | Wright, Ray (1942-). Auteur | 2006