Réinventer le marketing ! : du marketing de l'offre au marketing de la dema...

Livre | Mircher, Charles. Auteur | 2000

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

ProfitBrand : how to increase the profitability, accountability & sustainab...

Livre | Wreden, Nick. Auteur | 2005

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

How to measure customer satisfaction / Nigel Hill, John Brierley and Rob Ma...

Livre | Hill, Nigel. Auteur | 2003 - 2nd edition

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...