Réinventer le marketing ! : du marketing de l'offre au marketing de la dema...

Livre | Mircher, Charles. Auteur | 2000

ProfitBrand : how to increase the profitability, accountability & sustainab...

Livre | Wreden, Nick. Auteur | 2005

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

How to measure customer satisfaction / Nigel Hill, John Brierley and Rob Ma...

Livre | Hill, Nigel. Auteur | 2003 - 2nd edition

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Services marketing : people, technology, strategy / Christopher Lovelock,.....

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2011 - 7th edition

Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student ...