Managing brands in 4D : understanding perceptual, emotional, social and cul...

Livre | Pogorzelski, Jacek. Auteur | 2018

The business of brands / by Jon Miller & David Muir

Livre | Miller, Jon. Auteur | 2004

Identity-based brand management : fundamentals, strategy, implementation, c...

Livre | Burmann, Christoph (19..-....). Auteur | 2017

Brand management : mastering research, theory and practice / Tilde Heding, ...

Livre | Heding, Tilde. Auteur | 2020 - Third Edition.

La quatrième de couverture indique : "Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Goin...

Disruptive branding : how to win in times of change / Jacob Benbunan, Gabor...

Livre | Benbunan, Jacob. Auteur | 2019

Introduction : why it is vital to explore disruptive branding. Convergence and divergence : what change means for brands. What makes you tick : define what drives your organization. Strategy made visible : bring your idea alive th...

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003