Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

Brand success : how the world's top 100 brands thrive and survive / Matt Ha...

Livre | Haig, Matt. Auteur | 2011 - 2e édition

Managing brands in 4D : understanding perceptual, emotional, social and cul...

Livre | Pogorzelski, Jacek. Auteur | 2018

Brand management : mastering research, theory and practice / Tilde Heding, ...

Livre | Heding, Tilde. Auteur | 2020 - Third Edition.

La quatrième de couverture indique : "Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Goin...

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010