Afficher la couverture 'Neuro-advertising : brain-friendly advertising for more success in your market / Elke Schwarz. | Schwarz, Elke' en grand format
/5

0 avis

Neuro-advertising : brain-friendly advertising for more success in your market / Elke Schwarz.

Livre

Schwarz, Elke

Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

À la recherche du consommateur : nouvelles techniques pour mieux comprendre...

Livre | 2008

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Neuromarketing : le marketing revisité par les neurosciences du consommateu...

Livre | Roullet, Bernard (19..-....). Auteur | 2010

La 4è de couv. indique : "Depuis une vingtaine d'années, les avancées théoriques et technologiques dans les sciences du cerveau ont bouleversé notre façon de comprendre l'être humain, sa pensée et son comportement. Aujourd...

Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. He...

Livre | 2008

Neuromarketing : understanding the "buy button" in your customer's brain / ...

Livre | Renvoisé, Patrick. Auteur | 2007 - Edition revue et augmentée

Three brains, one decision-maker. The only six stimuli that speak to the old brain. The methodology: four steps to success. Step 1: diagnose the pain. Step 2: differentiate your claims. Step 3: demonstrate the gain. Step 4: delive...

Chargement des enrichissements...