Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. He...

Livre | 2008

Psychological foundations of marketing : the keys to consumer behavior / Al...

Livre | Kimmel, Allan J.. Auteur | 2018 - 2nd edition

Comportements du consommateur : concepts et outils / Denis Darpy, Valérie G...

Livre | Darpy, Denis (1963-....). Auteur | 2016 - 4e édition

Alternatives marketing : réponses marketing aux évolutions récentes des con...

Livre | Cova, Véronique. Auteur | 2001

Comportements du consommateur : concepts et outils / Denis Darpy, Pierre Vo...

Livre | Darpy, Denis (1963-....). Auteur | 2003