À la recherche du consommateur : nouvelles techniques pour mieux comprendre...

Livre | 2008

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Thinking, fast and slow / Daniel Kahneman

Livre | Kahneman, Daniel (1934-....). Auteur | 2011

La publicité autrement / Jean-Marie Dru

Livre | Dru, Jean-Marie (1947-....). Auteur | 2007

Psychological foundations of marketing : the keys to consumer behavior / Al...

Livre | Kimmel, Allan J.. Auteur | 2018 - 2nd edition