À la recherche du consommateur : nouvelles techniques pour mieux comprendre...

Livre | 2008

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Thinking, fast and slow / Daniel Kahneman

Livre | Kahneman, Daniel (1934-....). Auteur | 2011

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Psychological foundations of marketing : the keys to consumer behavior / Al...

Livre | Kimmel, Allan J.. Auteur | 2018 - 2nd edition

La publicité autrement / Jean-Marie Dru

Livre | Dru, Jean-Marie (1947-....). Auteur | 2007