Research methods and techniques in public relations and advertising / Bayram Oğuz Aydin, Emine Şahin (eds.)

Livre

Edité par Peter Lang - 2017

Introduction. Netnographical analysis of voting preferences of women in online communities in terms of basic values. Using fear appeal in political advertisements and its effect on audiences : an experiemental study. Case analysis in crisis communication : analysis of a sample case which became a political crisis with the news "they did not scan the testicle". Discourse analysis in relation to a social movement. A research on the importance grading of public relations applications fields : application of the delphi method. Survey as a quantitative research method. A focus group research. Advertisement ethics and legal regulations from the perspective of advertisement practitioners : a grounded theory analysis. Public relations perception of graduate students : their employment and career expectations. Authors.

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