Online consumer learning as a tool for improving product appropriation

Archive ouverte: Article de revue

Steils, Nadia | 2018-06

International audience. Online tutorials make access to information easier, faster and more interactive. This research seeks to investigate the role of online knowledge acquisition on the relationship between Intern...

Coping with online information in new product learning situation

Archive ouverte: Article de revue

Crié, Dominique | 2019

International audience

An exploration into consumers’ e-learning strategies

Archive ouverte: Article de revue

Crié, Dominique | 2018-09-04

International audience

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