The green marketing manifesto / John Grant

Livre | Grant, John (1964-....). Auteur | 2007

Le manifeste du marketing vert / John Grant

Livre | Grant, John (1964-....). Auteur | 2009

Le marketing durable / Elizabeth Pastore-Reiss

Livre | Pastore-Reiss, Elizabeth. Auteur | 2006

The green marketing manifesto / John Grant

Livre | Grant, John (1964-....). Auteur | 2007

The new rules of green marketing : strategies, tools, and inspiration for s...

Livre | Ottman, Jacquelyn A.. Auteur | 2011

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer tr...

Marketing (plus) durable / Pierre Volle, John W. Schouten

Livre | Volle, Pierre (1968-....). Auteur | 2022

Les enjeux de développement durable n'ont pas changé en profondeur les façons de pratiquer le marketing. Et pourtant, la question n'est plus de savoir si les professionnels du marketing doivent intégrer ces enjeux, mais plutô...

Strategies for the green economy : opportunities and challenges in the new ...

Livre | Makower, Joel (1952-....). Auteur | 2009

"In Strategies for the Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear road-map for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' exp...

Oser le marketing durable : concilier marketing et développement durable / ...

Livre | Sempels, Christophe. Directeur de publication | 2009