Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

The philosophy of branding : great philosophers think brands / Thom Braun

Livre | Braun, Thom (1953-....). Auteur | 2004

The business of brands / by Jon Miller & David Muir

Livre | Miller, Jon. Auteur | 2004

Brand society : how brands transform management and lifestyle / Martin Korn...

Livre | Kornberger, Martin (1974-....). Auteur | 2010

Brands and branding. Introduction: The brand society. Making sense of brands. The making of brands. How brands transform management. Identity. Culture. Innovation. How brands transform lifestyle. Politics. Ethics. Aesthetics.

Brandsimple : how the best brands keep it simple and succeed / Allen P. Ada...

Livre | Adamson, Allen P.. Auteur | 2006

Asian brand strategy : how Asia builds strong brands / Martin Roll

Livre | Roll, Martin. Auteur | 2006