The philosophy of branding : great philosophers think brands / Thom Braun

Livre | $i | Braun, Thom (1953-....). Auteur | 2004

Creating powerful brands in consumer, service and industrial markets / Lesl...

Livre | $i | De Chernatony, Leslie. Auteur | 2003 - 3rd ed.

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | $i | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | $i | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...

Strategic brand management : building, measuring, and managing brand equity...

Livre | $i | Keller, Kevin Lane (1956-....). Auteur | 2008 - 3rd edition

Best practice cases in branding : lessons from the world's strongest brands...

Livre | $i | Keller, Kevin Lane (1956-....). Auteur | 2008 - 3rd ed.

Intel: building a technology brand. got milk? branding a commodity. General Electric: branding in business-to-business. Red Bull: building brand equity in non-traditional ways. MTV: Building brand resonance. Nike: building a globa...