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Livre | Adamson, Allen P.. Auteur | 2006

The business of brands / by Jon Miller & David Muir

Livre | Miller, Jon. Auteur | 2004

Power brands : measuring, making and managing brand success / Hajo Riesenbe...

Livre | Riesenbeck, Hajo. Auteur | 2007

Brand society : how brands transform management and lifestyle / Martin Korn...

Livre | Kornberger, Martin. Auteur | 2010

Brands and branding. Introduction: The brand society. Making sense of brands. The making of brands. How brands transform management. Identity. Culture. Innovation. How brands transform lifestyle. Politics. Ethics. Aesthetics.

Asian brand strategy : how Asia builds strong brands / Martin Roll

Livre | Roll, Martin. Auteur | 2006

Asian brand strategy : building and sustaining strong global brands in Asia...

Livre | Roll, Martin. Auteur | 2015 - 2nd edition revised and updated