Brandsimple : how the best brands keep it simple and succeed / Allen P. Ada...

Livre | Adamson, Allen P.. Auteur | 2006

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Emotional branding : the case of Big Brother in France : a project study / ...

Livre | Berrada, Mehdi. Auteur | 2010

Machine learning et supply chain : révolution ou effet de mode ? / Alain Sc...

Livre | Schnapper, Alain (19..-....). Auteur | 2019

La 4e de couverture indique : "Les systèmes industriels et logistiques modernes génèrent un nombre considérable de données, que les progrès des nouvelles technologies permettent de capter de plus en plus efficacement : carac...

Valuation : measuring and managing the value of companies : [University Edi...

Livre | Koller, Tim. Auteur | 2020 - 7e édition

"Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its s...