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Foundations of marketing / John Fahy, David Jobber

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Fahy, John (1962-....). Auteur | Jobber, David (1947-). Auteur

Edité par McGraw-Hill Education - 2019 - 6e édition.

"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy." (Source : mheducation.co.uk)

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