The marketing plan handbook / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2011 - 4th ed., International ed.

Chapter 1 : Marketing Planning : New Urgency, New Possibilities. Chapter 2 : Analyzing the Current Situation. Chapter 3 : Understanding Markets and Customers. Chapter 4 : Planning Segmentation, Targeting, and Positioning. Chapter ...

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2017 - 4e édition

La 4è de couv. indique : "Careful, creative planning is essential in today’s global marketplace, where customers’ needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is int...

Marketing planning : stratégie, mise en oeuvre et contrôle / Marian Burk Wo...

Livre | Burk Wood, Marian. Auteur | 2005

Les plans marketing : comment les établir ? : comment les utiliser ? / Malc...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2004

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon...

Livre | Dibb, Sally. Auteur | 2008

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sec...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F....

Livre | Hooley, Graham J.. Auteur | 2008 - 4th edition

Pt. 1. Marketing Strategy. Chap. 1. Market-led strategic management. Chap. 2. Strategic marketing planning. Pt. 2. Competitive Market Analysis. Chap. 3. The changing market environment. Chap. 4. Customer analysis. Chap. 5. Competi...