The marketing plan handbook / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2011 - 4th ed., International ed.

Chapter 1 : Marketing Planning : New Urgency, New Possibilities. Chapter 2 : Analyzing the Current Situation. Chapter 3 : Understanding Markets and Customers. Chapter 4 : Planning Segmentation, Targeting, and Positioning. Chapter ...

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2007

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2017 - 4e édition

La 4è de couv. indique : "Careful, creative planning is essential in today’s global marketplace, where customers’ needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is int...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2014 - 6th edition

Global marketing / Warren J. Keegan,... Mark C. Green,...

Livre | Keegan, Warren J.. Auteur | 2005 - 4th edition, [International edition]

Global marketing : a decision-oriented approach / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2011 - Fifth edition

Marketing international / Ulrike Mayrhofer

Livre | Mayrhofer, Ulrike. Auteur | 2012 - 2e édition

L'auteur explique les principes fondamentaux du marketing international et expose les développements récents de la discipline. L'approche proposée s'appuie sur une analyse approfondie des recherches menées dans le champ du mar...

Global marketing / Warren J. Keegan, Mark C. Green

Livre | Keegan, Warren J.. Auteur | 2013 - 7th edition, global edition

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. What's new in this edition: -discussions on social media are no...

Le marketing international : stratégie globale, campagne locale / Eliane Ka...

Livre | Karsaklian, Éliane (1959-....). Auteur | 2006