This is marketing / Seth Godin

Livre | Godin, Seth (1960-....). Auteur | 2018

"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity...

Permission marketing / Seth Godin

Livre | Godin, Seth (1960-....). Auteur | 2009

La vache pourpre : rendez votre marque, vos produits, votre entreprise rema...

Livre | Godin, Seth (1960-....). Auteur | 2011

Ce livre est un manifeste (opérationnel) destiné à tous ceux qui veulent participer à la création de produits dont on a envie de faire la promotion... et à tous les consommateurs qui en ont assez du gris ambiant ! En 176 pages, Se...

Marketing in a multicultural world : ethnicity, nationalism, and cultural i...

Livre | 1995

Social media strategy : marketing and adversing in the consumer revolution ...

Livre | Quesenberry, Keith A.. Auteur | 2016

Integrated marketing communication : advertising and promotion in a digital...

Livre | Juska, Jerome M.. Auteur | 2022 - Second edition.

La quatrième de couverture indique : "Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content foc...

Business-to-business marketing communications : value and efficiency consid...

Livre | Rizomyliotis, Ioannis. Auteur | 2017

"This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of p...

Optimiser communication et publicité pour les PME-PMI / Hervé Ghannad

Livre | Ghannad, Hervé (1958-....). Auteur | 2004

Integrated advertising, promotion, and marketing communications / Kenneth E...

Livre | Clow, Kenneth E. (19..-....). Auteur | 2012 - 5th ed., Global ed.