Marketing : an introduction / Rosalind Masterson & David Pickton

Livre | Masterson, Rosalind. Auteur | 2014 - 3e edition.

Marketing : an introduction / Rosalind Masterson, Nichola Phillips et David...

Livre | Masterson, Rosalind. Auteur | 2021 - 5th edition

Multicultural marketplaces

Archive ouverte: Article de revue

Demangeot, Catherine | 2015-04-13

International audience

Relationship Marketing: An Innovation in Marketing Theory and Practice

Archive ouverte: Communication dans un congrès

Flambard-Ruaud, Sabine | 2004-05-26

International audience. The objective of this article is to shed new light on relationship marketing by positioning it as a double innovation. Relationship marketing represents a conceptual innovation because the ev...

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe

Livre | Hiam, Alexander. Auteur | 1992

Innovation in marketing / edited by Peter Doyle,... and Susan Bridgewater,....

Livre | Doyle, Peter (1943-2003). Éditeur scientifique | 1998

Artificial intelligence in marketing: Topic modeling, scientometric analysi...

Archive ouverte: Article de revue

Mustak, Mekhail | 2021-01

International audience. The rapid advancement of artificial intelligence (AI) offers exciting opportunities for marketing practice and academic research. In this study, through the application of natural language pr...

Contemporary issues in marketing : principles and practice / Edited by Ayan...

Livre | Gbadamosi, Ayantunji. Auteur | 2019

Handbook of qualitative research methods in marketing / edited by Russell W...

Livre | 2006