Introduction to the Special Issue

Archive ouverte: Article de revue

Demangeot, Catherine | 2015-04

International audience. no abstract

Consumer Multicultural Identity Affiliation: Reassessing identity segmentat...

Archive ouverte: Article de revue

Kipnis, Eva | 2019-05

International audience. The increasing intra-national diversity of many modern markets poses challenges to identity segmentation. As consumers require greater recognition of their diverse identities from brands, mar...

International marketing research / C. Samuel Craig and Susan P. Douglas

Livre | Craig, C. Samuel. Auteur | 2005 - Third edition