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Foundations of marketing / William M. Pride and O.C. Ferrell.

Livre

Pride, William M.

Edité par South-Western. Mason - 2021 - Ninth edition.

This ninth edition of 'Foundations of Marketing' blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalisation, and marketing technology interface.

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