Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...

Marketing management / Philip Kotler

Livre | Kotler, Philip (1931-....). Auteur | 2000 - Millennium edition

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe

Livre | Hiam, Alexander. Auteur | 1992

Marketing management for non-marketing managers : improving returns on mark...

Livre | Fitzpatrick, Heather L.. Auteur | 2013

La 4è de couverture indique : "Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their ma...

Killing marketing : how innovative businesses are turning marketing cost in...

Livre | Pulizzi, Joe. Auteur | 2018

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition