Marketing scales handbook. Volume III : a compilation of multi-item measure...

Livre | Bruner, Gordon C. (1954-....). Auteur | 2001

The handbook of brand management scales / Lia Zarantonello and Véronique Pa...

Livre | Zarantonello, Lia. Auteur | 2016

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Quantitative methods for business, management & finance / Louise Swift & Sa...

Livre | Swift, Louise. Auteur | 2010 - Third edition

This text is a complete course for undergraduate business studies students. It is a comprehensive text and provides all that any students new to quantitative methods needs, whatever their abilities

L' enseignement supérieur en transition : propositions pour l'avenir / coor...

Livre | Denis, Jean-Philippe (1972-....). Directeur de publication | 2024

Le paysage universitaire est en pleine transformation. Les différentes réformes à l'œuvre bouleversent l'organisation des établissements et favorisent la transformation des pratiques d'enseignement et de gestion des activités. L'U...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...